Sumire's Tokyo Gothic & Lolita Shopping Guide
All text, photos, and maps by Sumire
unless otherwise noted.
Last update 9/15/04: Put up the all-new Harajuku map.
9/8/04: MaruiOne and h.NAOTO have moved! Added more Harajuku
stores, the Shinjuku Dollfie Showroom, and BtSSB Daikanyama and
the Body Line Showroom.
Memos to myself:
--make new Shinjuku map
--new FOTUS Shibuya (Harajuku?)
store opens Sept.
25
Japanese-language links to stores I haven't visited yet:
--Other Super Dollfie Showrooms: Ginza, Akihabara,
Lalaport
--Closet Child Yokohama
Introduction
Shinjuku (MaruiOne, Closet
Child, Okadaya)
Harajuku (Takeshita Doori,
Ura-Harajuku, Laforet, beyond Laforet)
Ikebukuro (P'Parco,
Closet Child)
Secondhand Shops and Sales
(Closet Child, Brand X, Rag Tag, Grand Bazaar Lolita,
sale information)
Other Parts of Tokyo
(Shimokitazawa: Grand Bazaar Lolita, Daikanyama: BtSSB,
Nihonbashi: Body Line)
Welcome to the revamped version of my shopping guide, originally written on my LiveJournal and reposted to the EGL LJ community. Feel free to link to this site and/or save the guide for your own shopping trips, but please do not reproduce the text, photos, or maps elsewhere. You can e-mail me at sumirechan at yahoo dot com with corrections, additions, or your own experiences and opinions of Tokyo gothic and lolita stores.
MaruiOne Shinjuku
UPDATE: MARUIONE HAS MOVED! As of September 3, 2004, MaruiOne is now located within the MaruiYoung department store, on the 5th-8th floors. This is less than half the size of the old location, so shops are smaller and more cramped than they used to be, but it's still worth a visit.
The main attraction in Shinjuku is MaruiOne Shinjuku (a.k.a. OIOne or OneJuku), the Gothic/Lolita/Punk department store. Harajuku's streets are a more fun experience, but with lots of Bible-brand boutiques in a single building, MaruiOne Shinjuku is the one-stop-shopping source for all your gothic and lolita needs. If you're short on time or the weather is bad, get thee to OneJuku posthaste.
MaruiOne Shop List (as of
9/8/04):
8F: Baby the
Stars Shine Bright, Emily Temple Cute, Heart
E, Metamorphose,
Miho Matsuda,
Kera Shop Angel (carries Atelier Boz, Blanche Neige,
Choco Chip Cookie, Classic Lolita, Innocent
World, Juliette et Justine, La
Croix Noire, Lost Angel, Lucid
Dreaming, MAM, Marble, Mary
Magdalene, Millefleur, Millenoire, Shotgun Wedding, Suppurate
System, Victorian
Maiden, Visible)
7F: Algonquins,
(Black) Peace
Now, No
Future, shoes (various brands)
6F: Cospa (anime
T-shirts), NOIZ (CDs), Sexy
Dynamite London, Kera Shop Arena (carries A+LIDEL,
Bluebird Blackbird, Cutey Flash, Despair, ESP, FOTUS,
Freestyle, Hell
Cat Punks, Hide Rock, ID Japan, KatoKen,
MA,
Mummy the Rabbit, Na+H,
On Approval, PRESENCE!, Romantic
Neuroses by U-tan 2,
Royal Funny, Sex Pot, Shin and
Company, Shocker, Sleek, Toxic
Star, Virus & Vaccine)
5F: Alice
Auaa, Excentrique,
Jane
Marple, Jean-Paul Gaultier (bags/accessories), Moi-meme Moitie, Vivienne
Westwood (bags/accessories), event space (currently housing
Chax Mart)
4F~B2F: non-gothic/lolita fashion.
Directions: Take the EAST exit (I cannot stress this enough--EAST exit EAST exit EAST exit) out of Shinjuku station. Standing facing the Studio Alta video screen (photo), turn right and walk down Meiji Doori for a just a minute or two. The combined MaruiOne/MaruiYoung department store will be on the left side of the street--keep an eye out for the red "OIOI" sign.
Also near the Shinjuku East Exit:
At the Tenshi no Sumika Super Dollfie Showroom on the 8th floor of Studio Alta, you can order a dollfie, buy doll wigs, clothes, and parts, or just ogle the elaborate, expensive dolls on display. The 8th floor is accessible only by elevator.
Okadaya, the craft-supply megastore, is a stone's throw away from Studio Alta. The second building holds fabric; the first holds everything else--beads, trims, appliques, jewelry supplies--you name it. They've even produced an exclusive line of gothic-themed laces, ribbons, and accents. Take the pedestrian street on the left of Studio Alta, and Okadaya will be on the left side.
WARNING: This map is obsolete--MaruiOne is now located in the spot marked "MaruiYoung."
This map to Closet Child is still okay, though.
(map taken from Closet Child website and edited)
Closet Child Shinjuku
In the opposite direction from MaruiOne is the Shinjuku branch of the secondhand gothic/lolita clothing shop Closet Child. The shop isn't far from Shinjuku station, but it's easy to miss the signs and hard to find the entrance unless you know it's there.
From the EAST exit, follow the road bearing left, cross the street to the Shinjuku Prince Hotel/PePe, turn left and cross under the train tracks, and at the next big intersection, cross the street and turn right.
If you're coming from the WEST exit, make your way up to the street level and turn right. Walk past Odakyu department store and Sakuraya electronics, past the big Pachinko Parlor Jumbo, and downhill to the big intersection. Closet Child is in the next block up ahead, on the left-hand side of the street (photo).
Closet Child has one sign, in English, very high up on the side of the building (photo)--it might be easier to spot from the opposite side of the street--and another sign propped up on the sidewalk near the curb (easy to miss, because it's only waist-high and near the curb, not the building). Even once you've found the signs, it's hard to know how to get inside--according to my notes, it's a narrow doorway (photo) between a restaurant showcase and a cigarette machine. There'll be a few steps leading to an elevator which lacks the usual sign telling you what shop is on what floor; Closet Child is on the fifth. They sell CDs near the entrance; the clothes are further inside on the right.
Takeshita Doori
Harajuku is probably the one place you can go in the height of lolita fashion and not get funny looks (except from the scads of tourists). Let's start at the heart of Harajuku, the famous Takeshita Doori shopping street (photo). Take the Takeshita Doori Exit of Harajuku station--or if you came out the Jingu-Mae exit in front of the big Snoopy store, cross the street, turn left, and walk downhill to come to Takeshita Doori.
Immediately as you enter Takeshita Doori is Le Ponte (photo), a little alley off to the right that has stores and kiosks selling accessories, idol goods, and generic gothic lolita clothes.
Continuing on down the street, you'll pass The Daiso, one of Tokyo's largest all-100-yen shops--not gothloli, but useful. Unlike most Harajuku shops, it's open until 9 P.M., so skip it for now and stop by on your way home to pick up band-aids and massagers for your aching feet, umbrellas and plastic raincoats, made-in-China "Japanese" souvenirs for the folks back home, or even spare underwear.
On the right, across from the 100-yen shop, is Nudy Boy (photo), a small punk/rock clothing shop carrying Berning Sho, Mad, and Mad Girls clothing.
Just past the 100-yen shop, turn left at Cafe Solare, and Sexy Dynamite London (photo) will be a short ways down the street (look for the London Underground-style sign) (photo). The ground-floor shop is the men's rock-style shop (they have a few women's T-shirts as well), and the basement (photo) is home to women's wear and the "Vivienne Westwood Museum," actually just a nook piled high with Vivienne stuff.
Back on Takeshita Doori, on the second floor above a ladies' dress shop, is Popland (photo), which sells visual-kei band goods, Gloomy bears, and no-brand gothloli clothes and accessories. It's on the right-hand corner before the Matsumoto Kiyoshi drugstore, and there are two entrances to the store.
Up ahead on the left, you can't miss spotting Takenoko's gaudy display of neon spangled stage costumes (photo). The basement under Takenoko contains Yellow House and Jimsinn, which sell rock/punk/goth clothing and accessories for men and women.
There are many stores selling socks in Harajuku, but Porta Portese (photo) has a section devoted to gothloli socks (about 700 yen and up) just inside the entrance, and a wide variety of fun and funky hosiery inside. It's on the left, a few doors down from Takenoko, next to the 7-Eleven.
Keep your eyes on the second-floor windows on the right, and you'll spot Brand X (a.k.a. Gothic X Lolita)'s blacked-out windows stenciled with famous brand names (photo). The tiny store is crammed full-to-bursting of secondhand gothic, lolita, and cyber clothing and bags, including a respectable collection of the more expensive brands.
Harajuku's other gothloli secondhand store, Closet Child Harajuku (photo), is just a stone's throw from Brand X, on the left, on the third floor above Richard's (see below) and Get Back, the Beatles shop. Not quite as much selection as Brand X, but roomier and with better ambience. (UPDATE: Closet Child has done away with the "member's price" system I mentioned in the first version of this guide.)
I used to think of Richard's as being mainly punk/rock, but they actually have a lot of elaborate poofy velvet gothic lolita gowns, in addition to menswear, hats, and tons of silver/leather/studded adornments.The shop opens onto the street, so it's impossible to miss. On the left, diagonally across from Brand X, on the ground floor of the same building as Closet Child. Wednesdays are student-discount day--20 percent off with student I.D.
Sexy Dynamite London's main store is quite small and specializes in punk wear. Turn right on the side street opposite Richard's. SDL will be on the left, next to the Elvis Presley shop (photo).
Secondhand brand-name store Rag Tag (photo) has one little corner amidst the A Bathing Ape and Hysteric Glamour set aside for gothic and lolita clothes. They only have a handful of pieces in stock, but their prices tend to run lower than Closet Child and Brand X, so they're worth a visit. Located in the building between Brand X and Harajuku shoes--take the stairs going up to the right, and once inside the shop, the gothloli corner is all the way inside on the right.
Harajuku Shoes: an old standby for basic gothic and lolita platform shoes. Just before The Body Shop on the right side of the street.
Sex Pot Revenge (photo): Turn right between Harajuku Shoes and The Body Shop, and it's on the left at the end of the street. Right next door is Harajuku Union, another punk/rock shop that carries Shin & Company, Deorart, and other brands.
Zenmall: The second floor of this men's casual shop has loads of pleather pants, visual-kei trench coats, and cool shirts from Bernings Sho and Devil'n Bass. On the left, across from The Body Shop.
Mari's Rock (photo): Red tartan, silver zippers, studs, and other fun punk/lolita styles. Near the end of Takeshita Doori, on the right, next to the Lotteria fast-food restaurant. Fridays are student-discount day--20 percent off with student I.D.
From the end of Takeshita Doori, you can either turn right on Meiji Doori and go to Laforet, or, if you dig gouK, or just can't get enough of Putumayo and h.NAOTO (which also have smaller branches a few minutes away in Laforet), cross the street and delve into the narrow byways of Ura-Harajuku. Let's go to Ura-Harajuku first.
Ura-Harajuku
At the end of Takeshita Doori, cross the street and keep going straight, between the "Harajuku Doori" signs (photo) (although Harajuku Doori is actually the name of the street leading diagonally off to the left). Cyber Dog is down at the end of the second right, and Putumayo is on the corner of the third right, in the basement of Politix (formerly Aeorpostale) (old photo). Both this and the Laforet Putumayo also carry A+LIDEL and MA/MAM merchandise.
From Putumayo, you can either turn right for the h.NAOTO women's shop or walk a few meters further and take the next left for gouK and the h. NAOTO men's shop.
Turning right into that side street by Putumayo, keep on going nearly until the end and you'll find the new location of h.NAOTO's women's shop, "H.," on your right, near a gaudy American-Southwest store. H. is in the basement, and the sidewalk sign is easy to miss (especially if someone is using the stump-shaped sign as a bench, as they were the first time I went), so keep an eye out for a white paint-spattered, corset-wrapped dressmaker's dummy and a small metal "H." on the wall of the building. As you go down the steps, say hello to the turtle living in the window-mounted tank. This store carries h.NAOTO Blood, hb.Roots, h.ANARCHY, h.jelly, h.jelly & Honey, and HN+nois. (Alternately, if you're coming in from the main street (Omote-Sando), turn into the side street next to the Lawson convenience store, and H. will be on the corner of the first left.)
Back at Putumayo, to get to h.NAOTO's men's store "h." and h.NAOTO's deconstructed-Japanese sister brand gouK, keep going past Putumayo and take the next left onto a wider street. Follow the street's twists and turns for a few minutes, and keep an eye out on your left for a metal sign with a rusty "h." standing on the sidewalk (photo). The h.NAOTO men's store "h." is in the basement there. They carry HN+DIE, D.O.A, POORS, Rockers H Baby, and interior collection h.NAOTO Rooms. GouK is another block or so ahead, also on the left (old photo), also in the basement (old photo) (NOTE: contrary to what the photos say, H. is no longer located there). You'll pass several rockabilly shops, including Savoy, along the way.
If you keep going straight past GouK, there's an interesting and cheap decora/Fruits/kitsch shop called Bunkaya Zakkaten on the left. Coming out on the cross street, hang a sharp left and you'll pass Shirley Temple (photo), the children's clothing company that owns Emily Temple Cute. (Extremely petite lolitas may be able to squeeze into Shirley Temple's size 150 and 160.)
Look ahead and across the street for Baby Doll (photo) (closed Wednesdays), selling corsets, jewelry, and fetish gear. They also carry Trevor Brown and Dame Darcy T-shirts. Look for the Baby Doll sign propped on the ground next to the stairs, then go up to the third floor.
Laforet and beyond
Returning to the intersection of Takeshita/Harajuku Doori and Meiji Doori, turn left if you're backtracking from Ura-Harajuku (turn right if you've just come out of Takeshita Doori). Laforet department store is at the end of the block on the right, across the street from a big GAP store. While not as gothloli-dominated as MaruiOne in Shinjuku, Laforet does contain:
4.5F: Emily Temple Cute, Jane
Marple
1F: Batsu
B1.5F: : Putumayo,
h.NAOTO,
Pretty (Angelic
Pretty and other lolita brands), Carina
et Arlequin, and Atelier
Pierrot (Victorian Maiden, Juliette
et Justine, Miho Matsuda, Atelier Boz, Kazuko Ogawa,
and others)
Finished with Laforet? Wait! That's not all! There are two more shops in Harajuku!
MILK: Exiting Laforet, with the GAP in front of you, turn right, cross the street to Condomania, and keep going down Meiji Doori. MILK is about a block or so down, on the right. It's easy to recognize by the clothes in the display window, wing-shaped door pulls, and uh, the doormat that says "MILK" (photo). The shop is quite small. Styles vary from more lolita-ish to more 50s/retro girly, depending on the season.
Metamorphose is another half-block beyond MILK, past the Levi's shop. When you come to the side street that veers back at a sharp angle, turn right and look for the second-floor show window with the sweet lolita dresses (photo). The stairs are on the left. Despite it being a Sunday afternoon, no customers were in the store (photo), so I'd recommend going there if you want lots of attention from the clerk.
From Metamorphose, if you keep walking down Meiji Doori and cross under the train tracks by the green pedestrian bridge, you'll reach the Hachiko exit of Shibuya station in about 20 minutes.
Although Ikebukuro is the redheaded stepchild to hot Tokyo spots like Shinjuku and Shibuya, you might spot a few otaku lolitas shopping there. As far as I know, all the shops of interest are on the EAST side of the station (the side that the Seibu and Parco department stores are on--if you're in the Tobu department store, you're on the wrong side.)
Algonquins and h.NAOTO/gouK have small shops on the fourth floor of the P'Parco building (a detached annex to the Parco department store also containing a Tower Records). P'Parco is just to the north of Parco--exiting the station/Seibu/Parco complex, turn left and walk to the end of Parco. P'Parco will be there on the little side street running to the left.
The Ikebukuro branch of secondhand gothic/lolita clothing shop Closet Child is hidden in plain sight next to Tokyu Hands, in the same building as Gamers, INSIDE the Disc Wave CD shop on the fifth floor (photo). From the east exit of the station, align yourself so the station/Seibu/Parco building is behind you and walk away from it on the left side of the street. (Across the street on the right is Kinkado, a rather down-at-the-heels department store/craft supply store with a pretty decent selection of fabric and lace on its upper floors.) When the trees end, follow the crowds across the short crosswalk onto the wide pedestrian thoroughfare (Sunshine 60 Doori). Follow that street past all the movie theaters, and just before the end, you'll see Tokyu Hands and Gamers/Disc Wave on your right. The entrance is along the little side street, and there's an elevator you can take to the fifth floor. Walk into Disc Wave, and you'll see the Closet Child clothing section at the back of the shop. The selection is small but varied, with a tiny bit of everything.
While we're in the neighborhood, I'll mention that Tokyu Hands' costume/party supply department has a few Halloween-grade maid/lolita dresses, and quite a large selection of novelty wigs. Also on Sunshine 60 Doori, you may have noticed Jeansfield's street-level display of Toxic Star rabbit-skull T-shirts; they have Toxic Star, Shin and Company, Rudee's, and other punk/rockabilly men's shirts and accessories on the second floor.
Books La Shin Bang (or "Rashinban," as a normal person would spell it), the secondhand anime/manga shop wedged between Animate and K-Books, carries a small selection of new Body Line EGL cosplay dresses, but I don't think you can try them on--they're wrapped in plastic. (They also sell Gloomy the Naughty Adult Bear merchandise at about 10 percent off the marked retail price.) To get to Rashinban, keep going past Tokyu Hands and cross the street. Walk around the right side of the big blue Toyota Amlux building, and Animate (anime goods), Books La Shin Bang, K-Books (secondhand anime goods), and hole-in-the-wall J-rock CD shop Brand X (not to be confused with the secondhand clothing store in Harajuku) are all up ahead on the left, across the street from the Sunshine 60 skyscraper.
Prices for secondhand clothes are about half (or maybe a bit more) what you would pay for new. Frilly lolita blouses and skirts start at about 5000 yen; dresses and jumper skirts are 10000-12000 yen and up. Of course, fancier models and more prestigious brands (Moi-meme Moitie, Alice Auaa, and Vivienne Westwood) cost more, and items showing wear or damage are less. Damage is usually noted on the price tag (in Japanese), and the condition may be given a letter grade of A or B. All shops (except Grand Bazaar Lolita) carry a mix of both gothic and lolita clothing. For secondhand gothic menswear, Brand X in Harajuku is your best bet--Closet Child usually has little or none. All Closet Child shops are attached to a Disc Wave shop, which sells secondhand (and new?) J-rock/visual-kei CDs and tour merchandise.
Closet Child Ikebukuro was the first secondhand gothloli shop I visited. The merchandise there struck me as not in very good condition--I was expecting things to be immaculate and like-new, like at a fancy consignment shop, but the cotton sweet-lolita skirts and dresses, in particular, looked limp and rumpled, like they'd been machine-washed repeatedly, and the T-shirts looked obviously used, despite their 2000-5000 yen price tags. Merchandise: a little of everything--coats, pants, skirts, shirts, dresses, bags, etc, all major brands. The shop was dim and there was a wrinkle in the carpet that I stumbled on. Based on my experience, I wouldn't recommend making a special trip to Ikebukuro just for Closet Child, but if you're already going anime shopping at K-Books, it's convenient. Sample items: tapestry-fabric skirt with detachable mini-corset, 6900 yen.
Closet Child Shinjuku is also dark and even more cramped than the Ikebukuro branch, but somehow, I feel like they have a better selection than Ikebukuro. Recommended, if you can find the entrance. Sample items: MAM short black tulle petticoat, 3000 yen, Black Peace Now batwing-collared shirt (supposedly with a stain, although I couldn't find it), 5000 yen.
Harajuku's Brand X (a.k.a. "Gothic X Lolita" or "Gothic & Lolita" on some signs) is tiny and jam-packed with lots and lots of stuff, so much so that I didn't really want to wrestle anything out of the racks to look at it more closely. The price tags I looked at seemed higher than at Closet Child, but then, they had more expensive brands like Gaultier and Moi-meme-Moitie (and a case of rare Vivienne Westwood knickknacks), and overall, things seemed to be in better condition. Merchandise: All kinds of things, including shoes, bags (nice but still expensive), and menswear.
I liked Closet Child Harajuku best of the secondhand stores I went to--it was relatively well-lit, relatively spacious, and the clerk there was warm and welcoming. There's not as much selection as across the street at Brand X, though. Sample items: Black Peace Now oversized top hat with buckles, 5000 yen, Putumayo quilted motorcycle jacket (new), 7000 yen.
I only recently learned that Harajuku's secondhand shop Rag Tag, which mainly deals in more subdued trendy-youth-fashion brands, also has a gothic/lolita section. The selection is very small--maybe one ultra-frilly velvet lolita dress, a Putumayo or Peace Now skirt or two, a few H. Naoto cut-sews, and a bunch of not-really-lolita Jane Marple things--but their prices are even cheaper than Closet Child's, and they take good care of the merchandise (delicate pieces are covered in plastic, and any damage is clearly noted on the price tag.) Be sure and check them out. Sample items: Putumayo velour ruffled skirt, 2500 yen, H. Naoto mesh-trimmed cardigan, 4900 yen, Jean-Paul Gaultier industrial-green backpack, 4900 yen.
Far from the beaten gothloli path is Grand Bazaar Lolita in Shimokitazawa, and based on my visit, there's no need to beat a path to their door. Almost all their merchandise is from the brands MILK, Jane Marple, and Emily Temple Cute, and most of what's in stock is from the more mom-ish, less frou-frou ends of their lines. Best finds the day I went: a late-model Emily Temple Cute "townhouses" illustration-print sleeveless dress, 12000 yen, and a pair of rockinghorse-ballerina-esque platform shoes from Metamorphose, black, size M, for just 5000 yen. (See "Other Parts of Tokyo" below for directions.)
Sales
Japanese stores traditionally hold big bargain sales twice annually, in summer and winter. The first business day in January is one of the busiest (and most violent) shopping days of the year, as die-hard shoppers line up hours before opening to storm the New Year's clearance sales or snag a fukubukuro ("lucky bag"), a sealed grab bag of mystery merchandise sold for a fraction of its retail value. Some stores, like Jane Marple, fill their fukubukuro with random old merchandise; others, like Putumayo, have items made especially for the fukubukuro, and even announce the contents beforehand. Some stores hold an invitation-only pre-sale for their best customers the day before.
When I was first doing research for this page in early February, Putumayo, Pretty, and Atelier Pierrot at Laforet Harajuku were at the tail end of their winter sales. Some of it was seasonal stuff, like wool coats and heavy velvet skirts, but there were also some more versatile pieces on sale. Prices were comparable to used prices (30 to 70 percent off), but for brand-new merchandise, so if you can time your trip to coincide with the bargain season, it's great.
Summer sales are usually begin in early July and run throughout the month, or until all the clearance merchandise is gone. Some stores do additional markdowns towards the end of the month.
There are also smaller sales and promotions (spend 20,000 yen and get a little present like a mug or a makeup pouch, for instance) held sporadically year round; check official store websites for current information. In Harajuku, Richard's and Mari's Rock offer a 20-percent student discount with school ID on certain days--Richard's on Wednesdays, Mari's Rock on Fridays.
Shimokitazawa: Grand Bazaar Lolita
Lolitas are few and far between in laid-back hipsterville Shimokitazawa, but the few you do see are probably going to Grand Bazaar Lolita (photo), a branch of the secondhand trendy-brand store Grand Bazaar. Almost all their merchandise is sweet-but-subdued stuff from the brands MILK, Jane Marple, and Emily Temple Cute, so gothic girls and petticoat devotees will probably be disappointed. Also, the store is literally the size of a closet--it has to be seen to be believed. Recommended only if you happen to be in the neighborhood.
Directions: Take the West Exit of Shimokitazawa Station and turn right. Look for the "Apartment Store" sign before a red brick building on the right (photo). Grand Bazaar Lolita (and Grand Bazaar) are down that narrow alley on the ground floor.
Daikanyama: Baby the Stars Shine Bright
This is the original BtSSB store, immortalized in the book and movie Shimotsuma Monogatari, but it's not worth going out of your way for. No, really. The movie used a set--the real store is TINY. And in a basement. With no windows. And no decorations. Still, if you just want to be able to say that you've been there, here's a rough translation of the directions given on their website (the Daikanyama store is the first map on the page):
Take the front exit of Daikanyama Station. Walk past a cosmetics store on your left. Follow the road as it curves to the right, passing a Mizuho Bank cash dispenser, and in about 20 meters, you'll come out on the main road, with the gray Jean-Paul Gaultier building visible across the street. Turn right, and about 10 meters later, you'll see a white building with "COMT" painted on it on the right (photo). Look down a little, and you'll see the Baby the Stars Shine Bright sign (photo). Walk down the ramp under the Daikanyama Tokyu Apartments, and BtSSB will be on the left. (When I went, there was no sign, just a BtSSB dress on a dummy propped outside the frosted-glass door. But that is indeed the shop.)
Nihonbashi: Body Line Showroom
If you've ever wanted to try on a Body Line dress
before buying, this is the place you can do it. However, you
must call to make a reservation in advance--this isn't a
normal walk-in store. I haven't been there yet, though, so I
don't know what it's like.
Photo, telephone number, and map (Japanese).
Nearest stations:
Asakusabashi (JR Sobu Line) (5 min)
Bakuro-cho (JR Sobu Rapid Line) (2 min)
Bakuro-Yokoyama (Toei Shinjuku Line) (2 min)
Higashi-Nihonbashi (Toei Asakusa Line) (2 min)
Happy hunting!
